IMAGINEERING IN A BOX
From Laughing Place:
“Story plays a vital part in the creation of any land in the Disney Parks, and as Imagineer Joe Rohde says in one of the many videos accompanying the exercises, in the Disney Parks, story is multi-sensory and not told in a linear way. The guests at the Disney Parks are the director of the story when they enter the lands. When the Imagineers construct a new land, they do it from the point of view that the guests are meant to play a part in the story that is happening around them. The guest is the center of the action and meant to feel like they belong in the story, and not just be observers.”